Serialization of powdered milk for babies
The hot topic of serialization is a concern not just for the representatives of the pharmaceutical industry. As a result of a loss of sensitive consumer confidence in domestic baby formula, China is increasing its imports of baby milk powder.
Mechanisms have already been implemented by the government to ensure the unequivocal traceability of the foreign products. The action taken in the Far East pushes the subject of serialization & aggregation to the focus of the European food industry. Exports to China will be subject to special regulations that demand a high degree of flexibility from foreign producers.
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